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Case number:


Type of case:

Deception of consumers

Undertaking(s) concerned:

Auchan Magyarország Kft.


The following four conducts of Auchan were misleading:
1. Auchan issued several advertising leaflets in which it used the terms "the lowest price" and "our cheapest product" which were capable of being deceptive.
2. A discounted DVD player was not available in some of Auchan's stores during the whole or part of the discount campaign.
3. Auchan marketed cat food in a "3+1 gift" package suggesting that as being cheaper than buying four cans separately, however the 3+1 package was not cheaper.
4. Though the "Vera" mineral water was advertised in Auchan1s advertising leaflets on a price of HUF 139, still the product was sold at a higher price in two of its stores for one and nine days respectively.


The Competition Council stated that these conducts deceived consumers and violated the Hungarian Competition Act, consequently Auchan was fined for HUF 50 million.


Budapest, 20 July 2005