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Case number:


Type of case:

Unfair Manipulation of Consumer Choice

Undertaking(s) concerned:

Procter & Gamble Magyarország Nagykereskedelmi Kkt. (Procter & Gamble)

Short description:

The Competition Council of the Hungarian Competition Authority (Gazdasági Versenyhivatal ? GVH) established in its decision of 21 September 2006 that the conduct of Procter & Gamble Magyarország Nagykereskedelmi (Wholesalers) Kkt. (hereinafter: Procter & Gamble) was suitable to deceive consumers. Procter & Gamble stated in its television advertisements and in the information given by its hostesses that the cleaning power of its ?Bonux? washing-powder was exceptional in comparison with other washing-powders in the same price category. But it could not entirely prove this statement.


Procter & Gamble was fined HUF 315 million (approx. EUR 1.105.000) for its unlawful behaviour.


Budapest, 21 September 2006

English summary of the decision in PDF