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Case number:


Type of case:

Deception of consumers

Undertaking(s) concerned :

Masterfoods Magyarország Értékesítő Bt.


In the competition supervision proceedings the Competition Council of the Hungarian Competition Authority (Gazdasági Versenyhivatal - GVH) concluded that the advertisements as well as the product labelling of Masterfoods were misleading consumers by implying that its Chappi dogfood contained a significant proportion of meet, although this was not true as it contained only 4% meet.


The Competition Council of the GVH imposed a fine of HUF 48 million (approx. EUR 171 000) on Masterfoods for its unlawful behaviour.


Budapest, 10 October 2006